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Promotion Tips
"Having the world's greatest web site is meaningless if it can't be found."

Each ad placed with Go Caribbean is submitted to the major search engines at the time that it's created. Unfortunately, due to the large number of ads on our site, we can not continually monitor the progress of each ad with all of the search engines and directories. Search Engines can omit or drop pages over time for various reasons. Therefore, we decided to create a page to help our customers take a more active part in promoting their ads and web sites.

Site promotion involves many elements. We will focus our attention on getting pages added to the major search engines and directories as well as developing reciprocal links.

How Web Pages are Found
What are Search Engines and Directories ?
Submitting Pages to Search Engines
Submitting Pages to Directories
Developing Reciprocal Links
Useful Links

How Web Pages are Found
Web pages can be found on the Intenet in only two ways :
(1) Through search engines and directories
(2) Through links from other Web sites

What are Search Engines and Directories ?
The first place to start with promoting web pages is getting them added to the Internet's many search engines and directories. These sites are the starting points or "portals" which everyone uses to find information on the Web.

Directories and search engines are usually thought to be one and the same but there is a difference.

Search engines, such as
AltaVista, use "spiders" or "crawlers" to crawl the Internet and automatically add web pages to their indexes. The spider visits a web page, reads it, and then follows links to other pages within the site. The spider returns to the site on a regular basis to look for changes.

Directories, such as Yahoo, depend on humans for its listings. Web pages are reviewed and placed in appropriate categories based on subject matter.

Search Engine Watch

Jim Tools

TOP SEARCH ENGINES
Add URL Pages:

AltaVista
Direct Hit
Excite
Google
Fast Search
HotBot
Infoseek (Go)
Lycos
MSN Search
Northern Light
WebCrawler

TOP DIRECTORIES:
Yahoo!
LookSmart
Open Directory
Snap

USEFUL LINKS:
Search Engine Watch
Jim Tools
Virtual Promote
The1000.com
Promotion 101
Web Marketing Info Center

Submitting Pages to Search Engines
Submitting pages to search engines is very straight-forward. Since a search engine's spider gathers all the needed information from a web page, the web address of the page being submitted is all that's required.

Pages can be submitted to each search engine separately or submitted to many search engines at once by using submittal sites such as
Jim Tools.

Most third-party tools for submitting pages to search engines are reliable. However, for those who want to cut out the middle man, pages can be submitted to each search engine separately. Links to the forms which allow you to submit pages to a search engine can usually be found somewhere on the search engine's front page. These links are usually named something like "Add URL" or "Add A Site".

For your convenience, we have added links to the Add URL Pages for the most popular search engines in the table to the right.

Submitting Pages to Directories
Submitting pages to directories involves a little more effort than submitting them to search engines. In addition to the page's web address, information such as a short description is submitted to the directory. The description used is important because a directory search looks for matches ONLY in the descriptions submitted.

The two top directories at this time are
Yahoo! and the Open Directory. Yahoo has been around for a while and is still the king of all search engines and directories. Unfortunately, unlike some directories and all search engines, Yahoo only lists the main page from any one site. More information on submitting to Yahoo can be found at How To Suggest a Site to Yahoo!

The Open Directory is structured similar to Yahoo's but it is unique in that it's editors are all volunteers like you and me. This allows them to have a lot more editors and therefore add a lot more pages to their index. More importantly, the Open Directory also feeds results to several other directories and search engines including Netscape Search, HotBot, and Lycos.

Similarly, LookSmart feeds results to the search engines AltaVista, Excite, and MSN Search.

Pages can be submitted to each directory separately or submitted to many directories at once by using submittal sites such as Jim Tools.

Developing Reciprocal Links
Web pages can also be found through links from other sites. The more pages which include a link back to yours, the better. Not only do the links themselves generate more traffic, but many search engines use "site popularity" as a factor in determining how high pages are ranked in the search results. The more sites which link to your page, the more "popular" the page is deemed.

So how do you get other sites to add a link back to yours ? Ask! Offer to trade links with them by agreeing to add a link to their site if they will add one to yours. Look for sites which have content that compliments the subject matter of your site but doesn't directly compete with it. It may take time to cultivate a number of links but it's definitely worth the effort.


Useful Links
Here are some links to some sites and tools that we have found useful.
If you come across a site that you think should be included here,
tell us about it.

Search Engine Watch Extremely informative site which covers everything you ever wanted to know about search engines - how they work, how they rank pages, and more ! You can also subscibe to receive a free monthly newsletter on search engines.
Jim Tools This site has too many useful site tools to list here. SearchEngineSubmitter will submit your URL to the 46 largest engines. The DirectorySubmitter will submit your site to about 400 of the most important directories. This is one site you will definitely want to bookmark.
Virtual Promote This is a wonderful site which contains a wealth of useful information on site promotion. Well worth taking the time to explore.
The1000.com 1000 places to submit your site and usually get it listed without trouble. Just start submitting to this list and keep at it until you get it done.
Promotion 101 Good overall resource for Internet Promotion.
Web Marketing Info Center Like the title says, this is a great site for tons of info on web marketing.

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